Interior Design Industry Study in Japan
We found an interesting study issued by the EU Gateway Programme on the Japanese interior design market.
The study reports on a division of the total Japanese interior market as 70% share for residential interior usage and 30% for contracted business channels such as offices, hotels, restaurants and public projects.
The report highlights useful information on the Japanese market dynamics such as the effects of increased imports of low-end interior products from South East Asia, about distribution channels, market challenges particular to interior design industry, business opportunities, housing stats, lifestyles, consumers habits, purchasing trends and the state of the furniture industry.
The Lehman incident is said to have resulted in low annual sales below the 3 trillion Japanese Yen threshold a year and increased imports of low end interior products from South East Asia such as China and Vietnam, hurting the Japanese interior industry as a whole.
Over the past two decades we see several European interior design companies that have set-up shops in Tokyo such as IKEA, Bo Concept, Cassina, Calligaris, Conran, B&B Italia and Hulsta. The majority of European interior design products reach the Japanese market via local importers, whole sellers and retailers. Several of these companies and their products can be found either at Ozone in West Shinjuku, or at Tokyo Design Centre, located in Gotanda.
The mass media is a large influence in the country and is quick to pick up on trends, creating a sudden boom. The “home fashion” market is now going through this evolution. In the last few years, the interiors market has seen fashion ranging from cool minimalist, ethnic (Asian), Scandinavian, American 1950’s retro and a return to traditional Japanese styling. The other side of the boom is the bust. Examples are the boom in English Gardening of 1996 – 2000 which has now seen sales fall back to 60% of the value at the height of the boom. Also the Scandinavian furniture boom is levelling off.
Access and read the full study by here (PDF).