Urban Regeneration in Kidderminster
- Architect: Piper Whitlock Architecture Ltd. (www.piperwhitlock.co.uk).
- The project: Urban Regeneration Project – Weavers Wharf Northern Extension, Kidderminster
- Location: Kidderminster
- Year: Visuals produced in November 2013 for 2014 project approval
The Wyre Forest District Council is preparing for an urban regeneration project to transform the Kidderminster Bull Ring area with approvals for the plan scheduled for some time in 2014. The Visualiser worked with Piper Whitlock Architecture to produce high quality visuals with an aim to win the hearts and minds of the local community at a public consultation hosted by the local council.
The Visualiser received site plans and initial 3D models from the client. These 3D models were then worked on with details to produce clay images with camera placing. Photographs of the actual site along with the 3D models were then used to progress the visual development process.
Further work was done with lighting and mood creation, and intricate detailing of images to further enhance the final visual output.
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8 January 2013