Building and Construction Market
A recent Reuters report highlighted a rise in growth in the construction industry. The Markit/CIPS Construction Purchasing Managers' Index (PMI) edged down to 62.5 in March 2014; far above the 50 mark that denotes growth. While economists polled by Reuters had expected a rise of 63.0, the survey showed that Britain's builders are in a buoyant mood in March 2014, with optimism rising to its highest level since January 2007 and construction firms hiring staff at the fastest pace in four months, ocntributing to growth.
3D Visualisation is a powerful tool used in the housing and construction industry. CAD drawings are initially created and converted into a standard virtual reality format [Virtual Reality Modelling Language (VRML)] which defines how the virtual environment will operate, and then made to look more realistic by rendering it, adding textures, lighting and props such as pedestrian flows, trees, parked vehicles and furniture.
3D visuals for large urban development or regeneration or town center projects becomes especially important to showcase environmental and communal impact and also the visual impact of the proposed large-scale project in its entirety.
- Communication: Computer Generated visuals and 3D models can be used for clear communication and envisaging what is planned and helps builders make informed decisions and reach agreement with suppliers, avoiding costly misunderstandings.
- Aesthetics: Photomontages assist in showcasing aesthetics of a project and impact or improvements made to surrounding areas within the existing site.
- Financial benefits and promotion: Internal and external CGIs dressed-up with props are used in advertising and promotional campaigns to market the properly to prospective buyers even before or during the build takes place, allowing for obvious financial benefits.
- Ergonomics: Visualising the design of the building assists in decisions on ergonomics and building maintenance. 3D rendered models can showcase the structural components of the build and practical use of the site to potential buyers.
- Creates interaction: 3D models and animation allows for interacting with the building from different angles. Walk-though videos allow the user to get a sense of real space and breadth of the build – an added advantage to ensuring stakeholders are given a ‘close to reality’ experience of the site.
- Public buy-in: Photo-realistic visuals of urban regeneration projects are now frequently used during public consultations to obtain public feedback that assist in grant of planning permission.
- Highlights design aspects: 3D models of the site assist in preventing poor sightlines for road signs and inadequate emergency access points.